Pricing is the question every new UGC creator gets stuck on. Charge too little and you train brands to undervalue you; charge too much with a thin portfolio and you stall. The good news: UGC pricing follows a few clear rules.
Price per deliverable, not per hour
UGC is sold as finished assets, not time. A brand is buying a video they can use — not your afternoon. Quote a flat rate per video, and define what one "video" includes (length, number of hooks, one round of revisions).
As a rough starting band: newer creators often land $75–$150 per video, creators with a real portfolio $150–$350, and creators who reliably drive results $350+. These are starting points, not ceilings.
Charge separately for usage and exclusivity
Your base rate covers organic use on the brand's own page. The moment a brand wants to run your video as a paid ad ("whitelisting"/usage rights) or wants exclusivity (you won't work with competitors), that's extra — often 25–100% on top, scoped to a time window.
Spell this out before you shoot. "Base $150/video; +$75 for 90-day paid ad usage" is a normal, professional line item.
Bundle and upsell
Packages raise your average order value and make you easier to rebook: a 3-video pack at a small discount, raw footage as an add-on, extra hooks for A/B testing, faster turnaround for a rush fee.
Don't anchor low
Your first few rates set expectations. It's easier to start fair and hold than to start cheap and claw upward. Raise your rate every time your portfolio or results improve — and let the work justify it.