Your portfolio is the deciding factor after the pitch. Brands aren't grading production budget — they're checking whether you can make content that sells their product.
Lead with your best three to five
Quality over volume. Five strong, varied videos beat thirty mediocre ones. Put your single best piece first — most people won't scroll far.
Show the right kind of range
Either demonstrate range (hook styles, formats, niches) if you want broad work, or go deep in one niche if you want to be the obvious pick there. Don't be a blurry middle.
Include results when you have them
Numbers turn a portfolio into proof: "this hit 400k views," "this drove a 3x CTR for the brand." Even soft signals (saves, comments, a brand rehiring you) build trust.
Make it frictionless to view
One link, fast load, clearly labeled. If a brand has to hunt or wait, you've lost them. Keep it current — swap in new best work as you make it.